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Your Domain Name Should Be Your Website Name
Naming your site after your domain may seem obvious to some of you, but you’ll be surprised to learn that not every website is named after the domain name even when the webmaster owns that domain name.
Naming a site after its domain name is important, for the simple reason that when people think of your website, they’ll think of it by name. If your name is also your URL, they’ll automatically know where to go. For example, when people think of thefreecountry.com, they don’t have to wonder what URL to type into their browser to get there. The name of the site is also the URL.
Imagine if your business (or website) is called “Acme”, but somebody else holds that domain name. Instead, you have some obscure domain name called, say, “mybusiness.com”. What happens when your customers, recalling that Acme has a product they want, type “www.acme.com”? They’ll end up at your competitor’s website. One lost sale.
In the modern world of the Internet, where people automatically turn to the Web for information, it pays to have a domain name that reflects your site or business. There are just fewer things for your customers or visitors to remember. Moreover, you don’t seriously think that they’ll try to memorise an unrelated URL just because you want them to, do you? The only people who’ll memorise it are you and your competitors who want to compare your prices.
What if you cannot get the domain name of your choice? It really depends on how committed you are to that particular name. If you have an existing brand name that you’re known for, you’ll probably not want to ditch that name just because you couldn’t get the domain name. After all, it took you a lot of time and money to establish that name. If so, you might simply want to try to buy over the domain name from the current owner. Check up the “whois” information for the domain, and contact that person listed to see if they’re willing to sell it. You probably should be aware that they are likely to want to charge a higher fee than you’ll normally get when buying new domains (assuming they want to sell it in the first place).
On the other hand, if you’re just starting out, you might prefer the cheaper alternative of trying to obtain a domain name first, and then naming your website (or business) after the domain that you’ve acquired. So if you’ve acquired, say, the domain name “acme.com”, then your website and business might be named “Acme” or “acme.com”. I know this seems a bit like putting the cart before the horse, but that’s the reality if you don’t want to lose out on the Internet.
Generic Names Or Brand Name Domains?
I know that a number of people seem to think that your domain name really must be some generic name like “cars.com” if you are selling cars. Witness, for example, how much money those generic names are being sold for. But seriously, if you were looking for a car, you’ll probably already have some brands in mind, and you’re more like to try out things like generalmotors.com or toyota.com rather than just cars.com.
For that reason, I personally feel that a domain name that matches your brand name is very important. The very name that you use to advertise your product is the name that you will want for your domain, because that is the first thing that people will try in their browser. It is also the easiest thing for them to remember, and whatever that is easily remembered, will be more likely to be tried out than the obscure domain name.
Long or Short Domain Names?
Domain names can be of any length up to 67 characters. You don’t have to settle for an obscure domain name like avab.com when what you mean is AcmeVideosAndBooks.com.
Having said that, there appears to be some disagreement about whether a long or short domain name is better.
Some argue that shorter domain names are easier to remember, easier to type and far less susceptible to mistakes: for example, “getit.com” is easier to remember and less prone to typos than “connecttomywebsiteandobtainit.com”.
Others argue that a longer domain name is usually easier on the human memory – for example, “gaepw.com” is a sequence of unrelated letters that is difficult to remember and type correctly, whereas if we expand it to its long form, “GetAnEconomicallyPricedWebsite.com”, we are more likely to remember the domain name.
Some of these arguments are actually academic. It’s increasingly difficult to get short meaningful domain names. I have not checked, but I’m fairly certain that names like “getit.com” and “good.com” have long been sold. If you manage to get a short domain name though, the key is to make sure it’s a meaningful combination of characters and not the obscure “gaepw.com” in my contrived example above.
Long domain names that have your site keywords in them also have an advantage in that they fare better in a number of search engines. The latter give preference to keywords that are also found in your domain names. So, for example, if you have a site on free C++ compilers with a domain name like freecpluspluscompilers.com, it might fare better in a search for “free C++ compilers” than my other site, thefreecountry.com.
Which would I go for? I’d go for the shorter name if I can get a meaningful one, but I’m not averse to longer names. However, I would probably avoid extremely long names verging on 67 characters. Aside from the obvious problem that people might not be able to remember such a long name, it would also be a chore typing it and trying to fit it as a title on your web page.
Hyphenated Names?
Should you get a hyphenated name? There are a few things to consider here:
Personally, I prefer to avoid hyphenated names if I can, but I guess it really depends on your domain name and your situation.
Plurals, “The”, and “My” Forms of the Domain Name
Very often, if you can’t get the domain name you want, the domain name registrar will suggest alternate forms of the name you typed. For example, if you wanted website.com, and it was taken (of course it is), it might suggest forms like:
thewebsite.com
mywebsite.com
websites.com
and the like, if they were not already taken as well. The question is, should you take them?
My personal opinion is that if you take the “the…” and “my…” forms of the domain name, you must always remember to promote your site with the full form of the name. Otherwise, people are likely to forget to affix the necessary “the” or “my”. For that reason, I always advertise my sites as “thesitewizard.com” and “thefreecountry.com” in their full domain name forms, rather than just “Free Country” or “Site Wizard” (without the article).
On the other hand, I would not take the plural form of the domain name (eg, websites.com) if I cannot also get “website.com”, since the chance of the visitor failing to type the “s” in the name is very great. Think about the famous name tussle between etoys.com and etoy.com. Many people wanting to go to etoys.com were apparently going to etoy.com instead. If it happened to them, it can happen to you too.
COM, ORG, NET, etc?
One common question I encounter is from people who can’t get the “.com” domain of their choice, but find the “.net”, “.org” or other country-specific top level domains (TLDs) available (like .de, .nu, .sg, etc). Should they try for these?
The answer is not as straightforward as you might think. If your website or business caters to the local community, such as a pizza delivery business or recruitment agency or the like, then it makes sense to get a country-specific domain. You actually benefit from having such a local domain because the people in your country know that they’re dealing with a local entity, which is what they want. After all, if they stay in (say) the United Kingdom, they’re not likely to want to try to order pizza from pizzaparlour.com, which suggests an international site. You’ll have better luck calling it pizzaparlour.co.uk, ie, with a UK domain.
What if yours is a site or business that can benefit from an international audience? There are actually many schools of thought on this. I’ll just mention a few common ones.
The first school of thought goes on the premise that it is better to have a domain name of your choice “myperfectdomain” even if it has a TLD of “.net”, “.org” or some other country specific extension, than to end up choosing an obscure domain name for the simple reason you can’t get your first choice. Thus they would settle for domain names like “myperfectdomain.de” or “myperfectdomain.net” or whatever. Against this is the argument that if you get a country specific domain, people might think that your business only caters to that country.
Another school of thought finds that “.net” and “.org” extensions are actually quite acceptable domain names. For some, the “.org” extension actually describes the non-profit nature of their organisation. So, for example, the famous Apache web server can be found at “apache.org”.
Others settle for the “.com” extension and no less. As grounds for their arguments, they cite the browser algorithms used to locate a website when a user simply types a name like “acme” into the browser. Apparently, the browser searches for a domain name “acme.com” before attempting “acme.net”, etc. As such, people who do that will be delivered to your competitor’s site if you do not also own the “.com” extension. Indeed, even if people do not rely on their browser to complete their typing, many simply assume a “.com” extension when they type a domain name, so if your business is “Acme”, they’ll just assume your domain name is “acme.com” rather than “acme.net” or some other such name.
As you can see, there are actually good grounds for accepting any of the above views. My personal footnote to the above arguments is that if you get a domain name with an extension other than “.com”, make sure that you promote your business or website with the full domain name. For example, if your domain name is “dogandcatfood.net”, make sure that when you advertise your site or business, call it “dogandcatfood.net” not “dogandcatfood”. Otherwise people will assume a “.com” extension and travel to the wrong place.
In Conclusion…
In case the forest got lost in the trees (or the reverse) in my arguments here, let me reiterate the main point of this article: get that domain name before you start your site or business.
Don’t make the mistake of attempting to retrofit your domain name to your business or website. thefreecountry.comdid not originally start out with that name, and I encountered a huge hassle (and lost visitors) as a result of the URL changes. Don’t make that mistake too.
If you need help getting that domain name, check out my other article on how to register a domain name. In that article, I also include a list of some registrars that you can use, distinguishing the well-established ones from the less established but cheap ones (so you have a wider choice, depending on what is important to you). The article can be found at http://www.thesitewizard.com/archive/registerdomain.shtml
O be some other name!
What’s in a name? That which we call a rose
By any other name would smell as sweet.
- Shakespeare

Revise your eating habits to prevent food-related diseases in the hot season.
Canned lemonades and sodas do nothing to keep you hydrated during summer. Processed drinks can, in fact, add to your fluid intake. But they also come loaded with calories. Pick up a can only if you can’t get fresh lemonade or are not sure of the quality of water. While the sodas are not recommended, emptying a can is better than staying thirsty and dehydrated.
Eight glasses of water are not enough
During summer, you are bound to feel the burn at some point in the day. To beat this burn, you have to drink a lot of water as sunburns are very dehydrating. That universal advice “drink at least eight glasses of water a day” will not suffice. You have to drink much more than that. So, carry a bottle of water everywhere you go and keep sipping from it. By the time people feel thirsty, they are already dehydrated. Also avoid beverages with alcohol, caffeine or lots of sugar because they will further dehydrate you.
Drinking ice-cold water uses up more calories and helps you lose weight
When you drink ice-cold water, your body uses some extra energy (calories) to raise the liquid’s temperature to the level of body temperature. But this calorie burn is minimal, so minimal that it’s negligible. Let us get the equation straight. To lose just 250g of body weight through this method, you’d have to drink almost 435 glasses of ice cold water. Consuming large quantities of ice-cold water can have serious side effects. It can lower your body temperature abnormally decreasing the efficiency of your digestive system and in extreme cases, lead to anaemia. Drinking far too much water can also lead to hyperhydration, a state of electrolyte imbalance that can affect your brain.
Avoid cut fruits from vendors during summer
Fruits and peeled vegetables kept uncovered are a potential source of infection, but if the vendor’s cart is parked in a clean area and if he cuts the fruit in front of you, this is not a bad snack, says Dr Ashutosh Shukla, head of internal medicine at the Artemis Institute, Gurgaon. And it’s not necessary that food-borne infection comes only from a vendor’s cart.
At home, too, you must take care not to leave food out in the open. If you eat just half a mango, put the other half back in the fridge immediately. And it is best to avoid eating leftover cut fruits unless you finish them off quickly. “Fruit left for long hours after cutting loses essential vitamins. Exposure to sunlight also reduces its nutritional value,” says Chennai-based sports nutritionist Shiny Chandran.
Diet sodas can make you gain weight
Many people see diet soda as a convenient way to cut calories. But hold on, guys! A recent study at the University of Texas Health Science Center in San Antonio revealed that diet soda drinkers are more likely to become overweight than those who choose full calorie beverages! Why’s that? Complacency. People who choose diet soda feel that they’ve done enough to cut calories, so they don’t have to watch what they eat.

India’s captain, Mahendra Singh Dhoni, led the accolades that poured out of Gwalior after Sachin Tendulkar became the first batsman to score a double hundred in a one-day international, to lead India to victory over South Africa by 153 runs. But perhaps the most astute observation came from the former Pakistan captain Aamer Sohail, who said: “The biggest reason he gets all these records is because he respects the game tremendously. “We all know how talented and how passionate he is about the game, but it’s incredible that at the age of 36 he is still going on. He played the full 50 overs, ran hard and at no point during this knock did he look like he was going to throw his wicket away.” It is that respect which has sustained Tendulkar’s monumental hunger for batting and which has brought him more than 30,000 runs in international cricket. And it is that hunger, even more than the purity of his technique, his balance and footwork, which is at the heart of the greatest batsman of the modern era. Tendulkar hit an unbeaten 200 as India scored 401 for three before South Africa were bowled out for 248 in 42.5 overs. It was his 46th century in 442 ODIs and he has also scored 47 in 166 Tests, giving him a total of 93 hundreds at the highest levels of the game. Remarkably, 10 of those three-figure scores have come in 34 innings in the past 12 months. It has taken 2,962 ODIs and almost 40 years for the first double-century and it has been scored by a man approaching his 37th birthday who – because of age, injury, unprecedented pressure and high mileage – appeared to be past his best a few years ago. Ricky Ponting, it seemed, had become the best batsman in the world. But now Tendulkar is shining again while Ponting’s career has been in decline for some time. Meanwhile, those people who have stubbornly maintained that Brian Lara was the greatest batsman of the modern age, on the grounds that he played more memorable innings than Tendulkar, are finding their argument increasingly difficult to sustain. Tendulkar has now scored 17,598 runs in ODIs and 13,447 in Tests, outstripping all rivals. He first played Test cricket at 16 but took longer to acclimatise to the one-day game, not scoring a hundred until his 79th match. His strike rate was 136.05, making it the second fastest of his ODI hundreds but the fastest against a top-class team, since his best (138.61) was against Kenya in the 1999 World Cup. He dominated all the South African bowlers, none of whom cost less than a run a ball, while Wayne Parnell went at almost two a ball. He also struck an ODI-record 25 fours. “Even when he’s tired he plays the big shots,” Dhoni said. Jacques Kallis said: “He’s a world-class player and he proved it again today.” The richest praise Tendulkar has ever received probably came from Don Bradman, the greatest batsman of them all, who told his wife that the Indian’s batting style reminded him of his own. Perhaps Bradman, who died nine years agotomorrow, would not have been so astonished by the way Tendulkar’s career has kicked on after faltering a few years ago. Bradman, too, was devastating at the end of his career. In 1946, having not played for eight years, he had two Test innings and scored 421. Then, in his last year, 1948, he scored 1,025 runs in eight Tests at an average of 113. But in Yorkshire they would tell you that Bradman was too easily impressed. Tendulkar became the county’s first overseas signing in 1992 and at the end of the season one member said: “He’s nowt special is he? He only made one hundred all summer.”
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“Our Similarities bring us to a common ground;
Our Differences allow us to be fascinated by each other.”
—Tom Robbins(b. 1936); novelist, short story writer, essayist
“Learn everything you can, anytime you can, from anyone you can – there will always come a time when you will be grateful you did.”
Sarah Caldwell
(1924 – 2006); opera conductor, impresario, stage director of opera
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